Transforming Raub, Malaysia into a global hub for durian excellence through innovation and integration of all aspects of the durian industry - from cultivation to export.
Strategic Location & Objective
Located in Raub, Malaysia, Klau Durian City spans a total area of 40 acres, strategically positioned to become Malaysia's premier one-stop center for the durian industry.
Our key focus areas include driving economic growth, establishing the Durian Academy for job creation, forming the Malaysian Durian Board (MDB) for industry standardization and control, and achieving global market leadership.
Vision & Mission
Our Vision
Transforming Klau Durian City into a global hub for durian excellence.
Our Mission
To innovate and integrate all aspects of the durian industry (upstream & downstream: from cultivation to export).
SWOT Analysis
Strengths
- Geographical advantages
- Premium branding
- Tree-ripened harvesting
- Diverse varieties
- Innovation in value-added products
- Durian tourism
Weaknesses
- Smaller production scale
- High production costs
- Climate sensitivity
- Limited infrastructure
- High foreign workers dependency
Opportunities
- Growing demand for premium durians
- Market penetration in non-Asian countries
- Value-added export products
- Research and development
- Sustainability trends
Threats
- Competition from other ASEAN countries
- Pest and disease issues
- Logistical challenges
- Climate change
- Too free enterprise: need control
Development Progress
Phase 1 (Completed)
Distribution and business operations started in July 2024, establishing the foundation of Klau Durian City as a one-stop center.
Phase 2 (Planned)
Development of service apartments and shophouses to support the growing durian ecosystem and tourism.
Phase 2
Future Development
Construction of the Durian Academy and Malaysian Durian Board (MDB) building to establish industry standards and education.
Raub Durian Academy
The Durian Academy will serve as a cornerstone of Klau Durian City, providing comprehensive education and training in all aspects of the durian industry. This institution will create jobs, standardize practices, and drive innovation in the sector.
Through the academy, we aim to develop skilled professionals who will contribute to Malaysia's leadership in the global durian market while ensuring sustainable and high-quality production methods.
Proposed Smart Partnership with Government
Policy Support
Incentives for farmers, investors, and industry players. Sustainable agriculture practices for long-term growth.
Funding
Infrastructure and R&D development. Ownership of Durian Academy and MDB Building.
Strategic Partnership
Collaboration with relevant ministries and agencies. Promote durian tourism and position Malaysia as a global modern durian hub.
Marketing
Support for international promotional campaigns. Standardize grading and pricing.
KLAU DURIAN CITY: Malaysia's Premier One-Stop Durian Center